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The purpose of a strategic planning session is to have an open and spirited exchange of ideas. However, the workshops must have focus and direction in order to have a successful outcome. The program we
have developed provides the opportunity to achieve all of these goals. Strategic planning is a continuous process. During the year continuous dialog must be maintained to ensure successful implementation of the
initiatives and to assess the impact of emerging trends and issues. Future strategic planning sessions should be scheduled on a regular basis to keep the strategic plan current. As time goes by, the length of
time involved in updating the strategic plan will vary in proportion to the number and significance of emerging new issues and trends. The benefit of this type of model is that it provides a framework for
examining and evaluating alternative future options for the organization. This in turn helps ensure that all initiatives to be undertaken are consistent with the capabilities of the organization and the strategic
objectives of management. The ultimate goal of this process is to help set a course of action for the organization that results in the principals' achieving their objectives.
The logic of the process is to help the organization:
- Build on its strengths;
- Improve on its weaknesses, where practical;
- Capitalize on opportunities;
- Be aware of trends, risks, threats and inherent limitations;
- Develop initiatives consistent with its goals / objectives; and,
- Prioritize the new initiatives for maximum effect.
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