The common denominator in today's business environment is change
Change can be the opportunity to gain a competitive advantage.
- Are you looking to grow by:
- Gaining market share;
- Adding new product lines;
- Expanding geographically, horizontally or vertically?
- Is your business failing to meet your growth objectives?
- To busy putting out fires?
- Lack a strong sense of direction and purpose?
- Chasing too many rainbows?
- Spreading yourself too thin?
The answer to these situations: Develop a business plan.
A business plan is your statement of where you expect to take your business and how you expect to do it.
The plan should be the focal point for organizing your company.
AN AID TO MANAGEMENT
Preparing the business plan will force you to study the key relationships generated by your sales projections.
The development of the models needed to quantify these relationships will help you understand the resources required and the time frames associated with the activities required to achieve your sales goals.
The plan
will provide a budget that will serve as a barometer for early identification, investigation and assessment of variations from expected results. Corrective actions or revisions can be initiated on a timely basis.
The plan will help identify the timing and need for additional resources (personnel, facilities and funds).
Preparing the plan will force you to consider the competitive conditions under which you will operate.
You will have to determine the factors you believe will be critical to the success of your business.
BLUEPRINT FOR THE FUTURE
The business plan is your blueprint for future developments, operations and financing.
You must be careful not to underestimate:
- your needs
- the capabilities of your competitors
- your competitors' reactions to your strategic initiatives
THE FUTURE
You cannot do anything about the past; you may have very little impact on the present; but you can work toward improving the future.
Your business plan is your foundation for the future.